Media Director

Irvine, California, United States · Media

Description

At Gigasavvy, the Media Director is primarily responsible for creating, planning, managing, and executing digital and traditional media/advertising plans and strategies across a variety of our agency’s clients. Some of these strategies, tactics, and responsibilities will include media strategy development, creative oversight, performance reporting, and budget management across multiple channels. These advertising channels include, but are not limited to paid search, paid social, digital display (remarketing, programmatic, and guaranteed placements), television, radio, print, and outdoor.

The Media Director’s management responsibilities include working with and growing the Gigasavvy Media team, as well as strategic partners, to concept, plan, launch, monitor, optimize and report on advertising campaigns for our current and future clients while communicating professionally on a regular basis with internal and external stakeholders. It is also expected that the Media Director will attend sales meetings, participate in various business development activities, and assist the Agency in acquiring new clients interested in hiring Gigasavvy for their media and advertising needs.

As part of this position, it is important that the Media Director continues educating himself/herself on digital and traditional media technologies, emerging trends and media platforms, and general marketing and advertising strategies. The individual in this role will also need to become familiar with our offerings and differentiators as a company and be able to communicate them to others in meetings, online, presentations or speaking engagements, as well as at informal networking events.

Lastly, it will also be very important for the Media Director to maintain and grow a personal brand via Social Media, as well as attend in-person networking events and conferences related to ours, and our clients' industries. The individual’s personal brand and public expression will be a representation of the company and our clients. We encourage this role to maintain individuality, creativity, and personality while always using the best judgment and keeping in mind that s/he is an ambassador for multiple brands.


A day in the life…

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Benefits

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